This Privacy & Cookie Policy explains how Douglas Equipment Company (“Douglas Equipment,” “we,” “us”) handles information collected through this website, douglasequipment.com. We are an industrial equipment distributor based in Miami, Florida. We aim to keep data collection limited to what we need to answer your inquiry and operate the site.
1. Information you give us
When you submit a quote request, contact form, or chat message, we collect the details you choose to provide, which typically include:
- Name
- Email address
- Phone / WhatsApp number
- Company name
- Country
- Your message or application notes (for example, quantities, deadlines, or technical requirements)
Providing this information is voluntary, but we need it to respond to and follow up on your request.
2. Information collected automatically
When you browse the site, certain information is collected automatically through cookies and similar technologies — such as your device and browser type, approximate location (derived from your IP address), pages viewed, and how you arrived at the site (for example, a search engine or an advertising link). This data is used in aggregate to understand site usage and improve performance. See Section 5 for the specific tools involved.
3. How we use information
- To respond to your inquiry and prepare quotes or product recommendations.
- To contact you about your request by email, phone, or WhatsApp, using our customer relationship management (CRM) system, Zoho CRM.
- To measure website traffic and improve the content, layout, and performance of the site.
- To keep records of our commercial communications with you.
We do not sell your personal information. We use it for the purposes described above and do not share it with unrelated third parties for their own marketing.
4. Service providers that process information
We rely on a small number of trusted service providers to operate the site and handle your inquiry. Each processes information only as needed to provide its service:
- Zoho CRM & Zoho SalesIQ — store form submissions and power the live chat so our team can follow up.
- Form delivery — form submissions are transmitted to our team and recorded in our CRM.
- Google Analytics 4 — aggregate website traffic measurement, governed by Google Consent Mode v2 (see Section 5).
- Microsoft Clarity — aggregate usage analytics and heatmaps that help us understand how pages are used.
- Website hosting / content delivery — serves the site and may log standard technical request data.
5. Cookies & similar technologies
Cookies are small files stored by your browser. This site uses two broad categories:
- Essential storage — needed for the site to function and to remember your cookie choice. For example, your consent decision is stored locally in your browser so the cookie banner does not reappear on every page.
- Analytics & advertising cookies — set by Google Analytics 4, Microsoft Clarity, and Zoho SalesIQ to measure traffic and usage. These are governed by Google Consent Mode v2.
Regional defaults. For visitors in the European Economic Area, the United Kingdom, and Switzerland, analytics and advertising storage is set to denied by default until you accept. For visitors elsewhere — Douglas Equipment’s primary market in the United States and Latin America — these cookies are enabled by default, and you can decline them at any time using the cookie banner.
6. Your choices & how to withdraw consent
You are in control of the analytics and advertising cookies on this site. You can:
- Choose Accept or Decline in the cookie banner the first time you visit.
- Reopen the banner at any time to change your decision using the button below.
- Delete or block cookies through your browser settings, and clear your browser’s local storage to reset your saved choice.
- Contact us (see Section 10) to ask about the information we hold, or to request correction or deletion.
Reopens the cookie banner so you can accept or decline analytics & advertising cookies.
7. Data retention
We keep the information you submit only for as long as needed to handle your inquiry, maintain our commercial relationship, and meet our record-keeping and legal obligations. When information is no longer needed for these purposes, we take reasonable steps to remove it.
8. Links to other sites
Our site may link to manufacturer pages, product brochures, or other third-party resources. We are not responsible for the privacy practices or content of those external sites; we encourage you to review their own policies.
9. Children’s privacy
This website serves a business-to-business audience and is not directed to children. We do not knowingly collect information from children.
10. How to contact us
For any question about this policy or the information we hold about you, contact us:
11. Changes to this policy
We may update this policy from time to time to reflect changes in our practices or for legal reasons. When we do, we will revise the “Last updated” date at the top of this page. We encourage you to review it periodically.